Welcome

Welcome to Prefinery’s official blog, written by me, Justin Britten, the founder of Prefinery.  I’ve carved out this slice on the interwebs to talk about building, discovering, and using awesome software, along with my experiences in launching a web startup.  Oh, and I’ll also talk about Prefinery product-related news, updates, features and whatnot.

I love new technology.  I love tinkering, giving my very opinionated feedback and helping to define the features and direction of a product. I love the feeling of an emotional connection between myself and a hip company that (irrationally) makes me want to don a tie and blazer and go door-to-door evangelizing their wares.

There are tons of people just like me, waiting for you to build something awesome so that we may critique and shape it.  We are your beta testers and we are your most important users.  We are your biggest fans, your evangelists, and your superusers-to-be.

Prefinery is built around the idea that the beta management process is a cornerstone of success and that this first connection with your users is undeniably important.  Our goal is to help entrepreneurs nurture the relationship with their beta testers and to build excellent products collaboratively.